Where Wisdom Meets Craft
Rooted in a deep appreciation for traditional botanical knowledge and guided by a respect for nature, Francesco Palmieri brings together plant-based wisdom and thoughtful formulation.
Since 2015, we’ve explored the remarkable properties of botanical oils, plant extracts, and carefully selected active ingredients to create skincare that nourishes and supports healthy-looking skin.
We prioritize cold-pressed, unrefined botanical oils and nutrient-rich ingredients, choosing each for its unique contribution to the formula.
Our approach is simple: understand the ingredients, respect the skin, and create with intention.
The Art of Botanical Care
Nature offers an extraordinary variety of ingredients, each with its own character and purpose.
From the richness of sea buckthorn and rosehip to the conditioning qualities of avocado and tamanu oils, we embrace the diversity of the botanical world.
We believe thoughtful skincare comes from understanding how ingredients work together, combining traditional botanical knowledge with modern formulation science.
Every formula reflects our commitment to intentional ingredients, simplicity, and a more conscious approach to personal care.
Nature inspires us. Knowledge guides us.
Our Philosophy
Your Skin Eats, Too.
We believe skincare should be as intentional as the food we choose to eat.
What we apply to our skin matters. That’s why we prioritize nutrient-rich botanical oils, plant extracts, and carefully selected ingredients that help maintain the skin’s natural moisture balance and support healthy-looking skin.
Our philosophy goes beyond skincare. It’s about reconnecting with nature, appreciating simplicity, and becoming more conscious of our everyday choices.
We don’t believe in complicated routines or unnecessary promises. We believe in understanding what our skin needs and choosing ingredients with purpose.
It’s about what you choose to feed it.
Our Story
A Journey Rooted in Nature
Francesco Palmieri began as a love story — between two people and their shared connection to nature.
What started as a journey across the country in an RV became something much more meaningful: a desire to create skincare inspired by the natural world.
Surrounded by mountains, forests, and open skies, Daniela and Angelo discovered a deeper appreciation for simplicity and the remarkable properties of plants.
Inspired by their interest in herbalism, traditional plant knowledge, and holistic well-being, they began exploring botanical ingredients and developing formulations that reflected their philosophy.
In 2015, Francesco Palmieri was born.
Today, based in Waco, Texas, Francesco Palmieri remains a family-owned company dedicated to thoughtful botanical skincare.
Although our journey has evolved, our beliefs remain the same: respect nature, choose ingredients with intention, and encourage a more conscious approach to personal care.
Botanical Skincare. Rooted in Nature.